Product
2022
Challenge
Parse.ly Comparison Mode
Provide context to your analytics data, and find trends.
Outcome
Additional
Details
The feature in the Parse.ly dashboard helps provide actionable insights, allowing content creators and marketers to focus more on strategy and less on manual data manipulation.
Individual project from conception to rollout, with assistance through team feedback
Links
The development of the new filtering mode for the Parse.ly dashboard is aimed at simplifying the comparison of performance metrics over different time periods. This feature enables direct comparisons between two selected timeframes, automatically calculating the differences to help identify trends, assess content optimization impact, and evaluate performances of topics, authors, or sections.